Category: Blog

When you start working on a project, whether it’s architecture or real estate, most people will check the search engines for “3d rendering services near me” and that’s obvious. First of all, even though technologies are growing fast, human beings prefer to have a connection in real life to make sure everything is in person. Secondly, when you come and see that this studio exists, you can be sure that the money you pay will be exactly for the project result, as, let’s be honest, with growing technologies, the number of scammers is growing as well. So to come and see the studio in person is proof. Let’s break down all the nuances and try to tell you why it’s time to change and stop looking for 3D rendering services nearby. 

Rendering services due to the state

Each place and city has its own architecture, which might be even regulated by law. For example, in Washington, D.C. buildings cannot be higher than the Capitol. It is important for architecture and real estate developers that 3D rendering companies understand this and general city architecture according to the law, to create visuals with these nuances. 

3D Rendering Chicago 

In Chicago, 3D rendering is very popular, as this region is known as a hub of architectural and building innovation. Some of the most famous skyscrapers in the world, such as the John Hancock Center and the Sears Tower (currently known as the Willis Tower), are located in Chicago. The local architectural styles range from Victorian designs like Queen Anne residences to modern contemporary structures. 3D rendering services in Chicago can help to create visuals that will accurately show all nuances, depending on requiered style.

3D Rendering New York

New York City is well-known worldwide for its iconic buildings, innovative designs, and architectural styles that blend traditional old-fashioned buildings with modern futuristics. The skyscrapers that rise over Manhattan with glass facades on Wall Street to brick houses near the central park. NYC is well known for its separated districts. Quince, Manhattan, the Bronx, and Brooklyn each have a heart and soul that have to be visible in the visuals. The Brooklyn 3D rendering studio has to be familiar with townhouses that are mostly designed in Neo-Grec or Romanesque Revival styles with brownstone facades.

3D rendering Los Angeles

Architecture in Los Angeles can be defined as unexpected and varied. The Spanish Colonial Revival-style houses spread all over LA in many districts. Red tile roofs, white stucco walls, and ornate details remind architecture from the past century. Talking about houses that represent the present day are modern-style architecture with less furniture but more space. Glass walls, and more natural and organic materials it’s all about current houses in LA.

Underline that each state has its unique architecture, that rendering studios need to know before starting to work. 

Why it’s not necessary to look for a rendering studio “near me”

Of course, it’s your decision if you want to order visuals with a local studio, come inside, check the work, and communicate. You are doing it right. But let’s see why this might take more time and money, and the result might be not good enough.

From the above information, we can see that it’s not enough to be a good visual studio; it’s truly important to know the architecture of the region. But isn’t it work in the opposite way as well? It’s not enough to be a 3d rendering firm Chicago and just know the architecture; it’s truly important to be a good visual studio, right? If you are looking for a rendering studio near your location, you are limited. Even though it’s digital time, you can find a lot of studios near you, but they might be expensive and not working in your field. For example, you need an architectural studio, but next to you are only product studios that can’t create an exterior facade. These studios pay rent, so they need to cover expenses, which leads to more expensive work. So what should you do to order renderings from a company that knows the architect and has great visuals?  Here is a small road map that might help you:

1. 1. Search online and choose several studios.
2. 2. Check their portfolio, especially for whom their renders were made. Location, quality, and architectural style.
3. 3. Send an email to those you like.
4. 4. Ask about the nuances that your project requires, prices, and time terms.
5. 5. Order the render. If you are afraid that the company might be a scammer, check reviews and ask to pay half in the beginning and half in the end. And never trust super low prices, cause good render cannot cost as much as a coffee.

When you start working on the project, you mostly know what should be done and have your vision of it, but how do you explain to others what you need? Especially if you have a business in real estate or architecture, you need to explain to people who work for you the way a project should look and all the details of construction to avoid highly expensive mistakes before work on the project starts. For this purpose, it’s great to use 3D rendering services from a qualified company. But this one also might be challenging, as not every company in this field is a good one. Let’s see what you should look at before starting work with the rendering studio.

#1 Portfolio

For a visual studio, it’s one of the most important things to have a great portfolio with various projects that will allow you to see a field that the company is most familiar with. For example, generally, render studios can be split into several points. One company is good at exterior rendering, the other with product rendering, and the next one with interior rendering. Of course, most of the companies in this field work in all these fields and create a good render, but if a company mostly has product render and a low amount of exterior building render, and let’s say this is exactly what you are looking for, they will not know all the nuances that should be counted while working with exterior render. As a result, you can get renders that are a bit worse than you expected. So, the most important thing in the beginning is to check the company portfolio. The other good thing you don’t have to connect with them personally to do it. Well, if some of them hide their work and don’t have a portfolio, it means, or they just started working, or their work is not good enough, but for this kind, the price can be lower, and for someone, it’s good as well.

#2 Communication

When you check the portfolio and choose several companies, it’s time to communicate with them. Why is this part an important thing? Easy, cause you need to be heard, and the project should be done exactly as you want. So before starting to order a project, the company must be open with you, tell you all that they need for the start, and explain that some adjustments might cost more let’s say if you need some specific character, such as a woman with a kid and dog or whatever, the rendering company has to tell you that some characters will need to be paid extra. In the other case, they can give you a check with all the extras without any explanation of the reasons, and this will remain a black spot in the end. Also, every stage of creation should be with your revision. This means that in the end, you will get exactly the results you need instead of being surprised, asking for adjustments, and losing time. 

#3 Time management

Time is the most valuable thing, and if the company you ordered from doesn’t respect it, you’ll probably never work with them again, and we agree with you. That’s why it’s necessary to talk about every possible time delay during the project so it doesn’t become a surprise in the end. A company that truly respects each client will work according to time management, which was discussed in the beginning. If something goes the other way and the result takes more time, they will let you know immediately. If you have questions, they will answer clearly with full explanations, as fast as possible, and not say things such as, “Oh, we need more time to let you know,” and disappear till you do not text or call them again. This is exactly what it means: respect the client and project, and keep time management, which is truly important. 

#4 Previous clients and reviews

This part is also essential. Let’s break down some important things. First, if you see that the studio has been working with famous companies, it means that the quality of their work is truly immersive. Why so? Cause, big corporations take care of their brand and name, so they have high expectations for the result. So, suppose you have time or an assistant who will do this. In that case, you can search on the internet to see if a particular company that was mentioned as a client really uses visualizations from the studio you choose. If so, then this is a good sign.  Secondly, reviews: you can check it out on many sites, for example, Clutch. Just in search, check for a studio you need, check comments, and you are almost ready to start working with a 3D rendering company.

#5 Prices 

Last but not least, the price. We are all humans, and most of the time, before buying something or placing an order, we look at the price, and this plays a huge role in the decision. Well, it’s not bad, but not good as well. Cause, the price can’t show the real stuff, that’s why I put it last. For example, people think that if these renders cost much, then they will be super realistic, but honestly, not really true. In price count, not only work, which really can cost more but the rendering software as well. Let’s say, one company prepaid for first-class tools for work, thinking that this is exactly what they needed, but the artist does not have huge experience in architectural visualization, which you need, and no one told you that. They said you a price you agreed to, but in the end, you realized that renders from the other company look much better and the price is lower. The reason is – a well-created budget, less spoiled material, and better rendering. Even if works from artists in the second company cost more, as a result, better renders for lower prices. So, not every expensive render is the best, and not every cheaper render is the worst. Of course, this situation is just an example, and let’s be fair. In some companies, the expensive price is justified; you just need to find the best one for you.

When you start to work on an architectural project, you need to know where the beginning is and what type you should use for the particular project. Modeling at this stage plays a pivotal role. You need to use various modeling techniques to visualize, analyze, and communicate concepts effectively. Let’s go through the main modeling types that are better to use in architectural projects.

Direct Modeling

Direct modeling is the process of making changes to a CAD model without checking the model’s parametric history, or feature tree. So, it’s not pushing and pulling models, as most of used to say. Of course, the interaction model that CAD vendors created often relies on push-and-pull. But direct modeling can involve various methods of interacting with the geometry. Let’s say it is easier. Earlier, when you wanted to edit a part, you directly edited the full geometry. Nowadays, this collection of modeling operations allows various types of geometric modifications, even in the absence of a parametric history being assigned to the geometry. This means users can directly manipulate the geometry, such as modifying or adding a new element, without having to worry about the order or sequence of the modeling operations. 

3D Max, Blender, and Maya are the most widely used programs for creating 3D models.

Moreover, there are a couple more details about direct modeling for you. When you start working with direct modeling, you have to know that it has two subtypes, such as polygonal and spline modeling. 

Polygonal Modeling

Polygonal modeling is a technique that generates a 3D model from smaller components using three-dimensional points, vertices, and lines that connect them. Also, it involves defining the surface of the model through the arrangement of these polygons. Each separate component is composed together to create a polygon mesh. Using this technique it’s easy to craft humans and animals that have accurate proportions. Also, architectural visualization, product design, virtual reality applications, video games, and animation often use polygonal modeling for the creation of projects.

Polygonal modeling is separated into two techniques: 

– High-poly;

– Low-poly;

High-poly models are meshes that were created from many small, high-quality, detailed elements. Mostly, they are created using voxel-based 3D methods. These models are used to create photorealistic 3D renders, which are mostly used in media advertising, such as banners, billboards, city lights, or cinematic productions. 

Low-poly models are small quantities of polygons that are generated to create 3D objects in a very fast way. It is mostly used for games and animations. For example, anime characters are mostly made by low poly technology. These objects function smoothly on the app and appear realistic. Low-poly models often rely on textures and shading techniques to give the illusion of detail rather than having intricate geometry.

Spline Modeling

A spline is a curve in 3D space that goes through at least two points. They are often used as guides or paths for generating surfaces or shapes. With this type, you can get a smooth and detailed surface that is excellent for use in architecture and industrial objects. The spline model is more accessible for editing and easier to change points’ positions on the curve than to adjust the settings of the polygonal mesh vertices manually. This aspect of spline modeling can indeed streamline the editing process, especially for complex or organic shapes.

The main difference between polygonal and spline modeling is:

Polygonal modeling is mostly used to create game and animation models using separate polys to create a poly mesh. Spline modeling concentrates more on crafting accurate models for the visualization of products and objects.

Parametric Modeling

In the metrology of parametric modeling, the approach is much more mathematical than direct modeling. With this process, you can change a model’s parameters and relationships between them. What does this mean? 3D artists can build and manipulate objects, for example, the length, width, height, and angles, related to each other in parametric relationships. Let’s say, you can define that the height of an object is equal to its width, and if you change the width, the height parameter will automatically adjust to maintain the relationship. 

Parametric modeling truly allows flawless accuracy in optimizing design, but for construction, it’s a tiresome process. As it requires extremely accurate measurements, the use of this type in the early stages might be quite changeable, that’s why it’s great to combine it with direct modeling.

BIM Modeling

Building Information Modeling (BIM) is a technology in the architectural process, that allows architects, real estate developers, constructions, and all those involved to work collaboratively in planning, designing, and constructing a building within one 3D model. This is one of the best ways to complete every stage of the project, from the amount of material to the time and money that are needed during the project. 

Moreover, you can see how surfaces are reflective shadow simulations, changing light, and more. Also, BIM facilitates design validation and optimization through simulations and virtual prototypes. One more good thing is that it’s a cloud-based platform, which means every change made by any person who has access will be immediately synchronized.

Point Cloud Modeling

Point Cloud scanning is created from real-life buildings by using a 3D laser scanner and as a result, generates high-resolution models comprised of densely packed points representing surfaces and objects. To start working on the project, such as editing or creating 3D mesh, you need to transfer information to a digital environment, through a specific program, such as AutoCAD. Point Cloud is a great tool for renovating or rebuilding projects. This tool can help in collecting documentation for the project, such as measurements, budget, and plan development. Also, it helps to avoid possible problems that might be caused during work and makes the project workflow smoother.

Here are the main 3D modeling techniques for architectural projects, which can actually be used not only for architectural or exterior projects; they are for 3D renders for any purpose. It is better to combine types, to achieve better results and a truly realistic project.

Do you need assistance with professional 3D rendering services? Get in touch with Freedes Studio to receive high-definition renders of any complexity!

Rendering software plays a pivotal role across numerous industries, revolutionizing the way we visualize ideas, concepts, and designs. A rendering software takes raw data, typically in the form of wireframes or mathematical models, and transforms it into photorealistic images or animations. This process involves simulating the interaction of light with objects in a virtual reality environment to produce realistic visualizations. Let’s go through the definitions, uses, and principles of software.

What is rendering software

Rendering software is a specialized computer program that was designed to generate an image from a model, into images or animations. It simulates the angle of light and materials within a virtual environment to create realistic visual representations of objects, scenes, or worlds. 

3D Rendering can be divided into two categories: 

• Real-time online rendering – is used to interactively render, like in 3D computer games, where each frame must be rendered in a few milliseconds. 
• Pre-rendering – usually using pre-rendering creates static media or animations. The most usage of it is in the movie industry, where creating frames can take hours to complete, and architecture design. In other words, if you generate something static and in advance is pre-rendering.

Usage of 3d rendering software

Rendering can be used in different fields, and let’s be honest it’s almost everywhere. You may see an ad on the internet or TV that was made completely using 3d and even not realized that. So here is a little bit of information on usage in spheres.

1. Animation and Visual Effects (VFX):

   – Artists use rendering software in animation and VFX production to create characters, environments, and special effects. Also, it generates high-quality imagery for films, TV shows, commercials, and video games.

2. Architecture and Design:

   – Architects use rendering software to showcase architectural designs, exterior and interior spaces, and the way how building will look with urban landscapes. Designers use it mostly for interior visualizing. Product prototypes, furniture designs, and conceptual artworks with realistic lighting, materials, and textures all can be created using render tools.

3. Gaming and Interactive Media:

   – I think it’s not a secret that people create the game world by using rendering software. This tool lets game designers create virtual worlds and even integrate 3D graphics in real-time, providing players with dynamic environments, realistic characters, and stunning visual effects.

4. Product Visualization and Marketing:

People use rendering software in product design and marketing to showcase consumer products, automobiles, electronics, and other goods. Manufacturers leverage rendering technology to create photorealistic product renderings for marketing campaigns, advertisements, and packaging.

Exterior Rendering Software Overview

   1. Corona Render:

   – Functionality: Corona Render is a high-performance rendering engine known for its simplicity and ease of use. It offers advanced features for creating realistic exterior renderings with natural lighting, accurate materials, and detailed textures.

   – Key Features:

     – Physically-based rendering (PBR) for lifelike results.

     – Interactive rendering mode for real-time feedback.

     – Advanced lighting controls, including HDR environment maps and sunlight simulation.

   – Render Example: A Corona Render exterior rendering showcases vibrant colors, realistic shadows, and precise reflections, highlighting the software’s ability to capture the subtleties of outdoor scenes with stunning accuracy.

2. 3ds Max:

   – Functionality: 3ds Max is a comprehensive 3D modeling and rendering software widely used in the architecture, gaming, and entertainment industries. It offers robust rendering capabilities for creating visually compelling exterior scenes.

   – Key Features:

     – Integrated rendering options, including Autodesk Arnold and V-Ray.

     – Extensive material and texture libraries for realistic surface finishes.

     – Powerful lighting and camera controls for achieving desired visual effects.

   – Render Example: A 3d Max exterior rendering demonstrates intricate architectural details, dynamic lighting effects, and atmospheric effects like fog or haze, showcasing the software’s versatility in creating captivating outdoor environments.

3. Photoshop:

   – Functionality: Artists use Adobe Photoshop not as a primary rendering software but for post-processing and enhancing rendered images. It offers powerful tools for adjusting colors, adding atmospheric effects, and compositing multiple elements to create visually stunning final renders.

   – Key Features:

     – Layer-based editing for non-destructive adjustments.

     – Filters and effects for adding depth and atmosphere to renderings.

     – Integration with 3D rendering software for seamless workflow.

   – Render Example: A Photoshop-enhanced exterior rendering combines the outputs from Corona Render and 3ds Max, allowing for further refinement of colors, contrast, and details. Post-processing techniques such as color grading, depth of field effects, and lens flares artists use to achieve a polished, cinematic look.

Overall Render Example:

When people use all three software tools together it shows the best exterior render results. It features the realism and accuracy of Corona Render, the detailed modeling and lighting of 3ds Max, and the artistic refinement of Photoshop post-processing. The final render showcases a visually striking exterior scene with vibrant colors, realistic materials, atmospheric effects, and impeccable attention to detail, making it an impressive representation of architectural or design concepts.