With regard to the design of the building presentation, its architectural visualization needs to look perfect, and the surrounding landscape must be of maximum benefit to the object and create the right mood. Basically, visualizers act according to the classical scheme: no more winning advertising course, you submit the item to the face and enter into the picture a few happy representatives belonging to the target audience. Basically, success is demonstrated that a beautiful home and happy people.

Any exterior rendering idealized is typical for any advertising. It really works and is perceived effectively. This is the idea of ?? an image, anyone can guess that few advertising embellished and “retouched”. If we talk directly about the sales process: the vendor-builder has lots of ways to show how accurately and painstakingly recreated the fantastic atmosphere, which promises every promotional material. Open days, tours on-site, photo reports, online camera mode, and other mechanisms to demonstrate the reality of the situation and dynamics of construction.

A controversial issue sometimes becomes a moment when the customer wants something “prettier”, but the skilled person that this will lead to an apparent discrepancy with reality. So, on the one hand, will show the wrong things, which in reality is not. But on the other, “the customer is always right.” If the customer needs or that detail, the artist has no right to refuse him. This question usually falls on the shoulders of each individual developer. Each visualization from a particular developer is associated with the problem of how “embellish” the reality. In defense of the approach should be said that quite a few projects are sold exclusively on the picture. In any case, people will want to visit at the site before buying a property, to clarify all the details and resolve issues with the documentation. Therefore, the advertising image is still perceived by common sense as the idealized dream.

Visualization definitely becoming more and more customers, because it is a new generation of service using the latest possibilities of technology, and it can not go unnoticed. More properties sell via the Internet, respectively, and the competition is growing rapidly. If everything could be sold on its own, as it was not so long ago in a property shortage, the technology would be in almost no demand. But today, the facilities offered to sell a lot more, so to stand out among others is necessary. And this is one of the most effective techniques.

It is not always an image in the form of photos says that it is the photo. Now you can often find pictures of those places that do not even exist yet! It is actually possible to create colorful and realistic scenery without the help of the camera and it does not require ink and brush.

The graphic computer images of exteriors and interiors of buildings cover all of their similar and distinctive features – an architectural visualization. Its main task is to show all the external characteristics of the future building before the start of its construction, at the same time it is characterized by aesthetic value. That is why today 3d visualization is of great importance, especially for architecture, and in the future – for advertising and creativity.

Through the use of programs such as AutoCAD, 3dsmax, Cinema 4D, ArchiCAD, V-Ray, and other skilled artists or a visualizer using 3d graphics and 3d modeling to create any architectural object, the maximum proportioning, and the image, in the end, will turn out vibrant and attractive. The principle of operation of these programs – is the exterior render. It is a miscalculation of computer models of objects in the image, resulting in a static raster or vector image, 3d animation, or visualized panorama.

This visualizer should be aware that achieving the appropriate results can help not only masterly work with the software. Of great importance when dealing with the construction of proper architectural form has a reception artistic compliance rules during the construction of the composition, proper feeding of small and large parts structures, light and shadow, and a clear statement of handling small items. Pictures of these buildings are well accepted and considered the most attractive.

Visualization in architecture can effectively demonstrate the design of the future building, to prepare a colorful presentation. Depending on the desired result, such images can be played by specialists from different fields: visualizers, 3d animators, designers, project managers, etc. How they are correctly and professionally will depend directly on the quality of their future work.